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Home Hindi Career Email Lipstick Broadband Model Watch Search |
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ABC News Editorials Cinema Health And Lifestyle Gadgets Variety Jokes Specials Photos Book Self e-papers Shopping Classifieds Print |
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Mobile Penetration To Rise 95% By 2013 Worldwide |
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Another striking feature is the deployment of 3G and HSDPA mobile networks across all regions which is likely to continue. Although 3G handset costs are currently prohibitively expensive for the mass market there is evidence of adoption by high spending user groups who are using 3G for VoIP and peer-to-peer applications as an alternative to fixed line broadband. The adoption of mobile broadband is likely to continue and will become a key factor in driving up subscriber levels. Mobile operators with experience of developing markets are introducing their bundled data services into their emerging markets, for example Orange with its Business Everywhere package. The introduction of new USB dongles with flat rate tariffs– and larger data allowances– will spur adoption The use of inclusive call minutes is also increasing. Inclusive call minutes are being used as a short term customer acquisition tool, with unlimited on-net SMS or calls offered for a 24 or 48 hour period. They are being used as a retention tool with low on-net calls to particular user communities, and finally as a flat rate price differentiator across all networks where competition is severe. The availability of new mobile licenses and spectrum is continuing to attract investors as Governments seek to raise new revenue with licence auctions and existing providers look for foreign investors. New mobile operator investment is taking place in India, Cambodia, Iraq, Iran, Nigeria and Vietnam among others. Mobile operators are starting to segment their product offer for particular user groups. Mobile packages are now being developed for the youth segment, a trend that we expect to increase given the relatively low age of most emerging market populations. As markets approach maturity, mobile operators are attempting to develop new forms of distribution channel to attract the low income subscriber with lower denomination top-up cards and door to door sales and sub-agents. Over time pricing policies pursued by the mobile operator will need to change in order to promote greater mobile operators. Operators who continue to promote multiple SIM ownership with large differences between on-net and off-net tariffs will ironically contribute to relatively low levels of operator loyalty. Emerging market mobile operators are likely to find that growth will come from inclusive flat rate deals for both voice and data which will drive usage as has been the case in developed markets. Related Links And Stories-- * * Interactive Banking On DTH Platform * Bank Of Rajasthan Revises Interest Rates |
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